Getting Links to Your Website – The Worlds Largest Poll, the Internet
Something that all SEO geeks out there can agree on, is that getting links to your website is a great thing. In our last blog about the bad practices SEO companies partake in, we mentioned that the internet is a giant popularity contest. It is the equivalent to the age long saying ..it’s all about who you know. Getting links to your website from high profile websites, say a university and their valuable .edu domain extension, is a great example of the holy grail of backlinks – the links that other people/companies have on their website that point to your page. It is like a celebrity telling their friends that they know you personally…you would be a popular guest anywhere you go.
I don’t have control of those pages….
Getting links to your website is not an exact science, has its challenges, but as small business owner you should not get discouraged. Again, in our last blog post about SEO companies and if they are doing a good job, we said there is a bunch of initial work that your SEO company can do to get the ball rolling. Remember, advertising online is going to take time: months and years not days and weeks. Nevertheless there are things we usually recommend business owners to do. We cannot stress this enough, marketing a small business online is a partnership between the owner and your SEO company.
What Business Owners can do to get website links
Getting links to your website can be heavily influenced by the owner, especially at the local level. Your online reputation is just as important as your local business reputation or word of mouth. Remember, online, your business is open 24 hours a day and 7 days a week. Thus, you do not need an SEO company to sett up your profiles on the various Yelp and Yellow Pages of the online world. That’s an easy few and each of those review sites will have step by step instructions.
Google also allows you to setup your business so that it properly shows up on their popular maps webpage, it is easy to sign up for and they verify that you are the owner it by sending you a code in the mail. This is usually one of the first ones you should target.
You should immediately contact your past customers once your review webpages are up and running and ask for a review of your service on these pages. You are most likely already following up with your past customers looking for possible repeat business or referrals. That is an opportunity for an owner to ask for a review and testimonial online, as it will make it easier to start getting links to your website. Your SEO company might ask for a really good review from one of your customers to glorify on your actual website, but the reputation is going to matter more on 3rd party sites like Yelp, and that is something you can do on your own.
How can I Increase Website Traffic
Getting links to your website isn’t the only thing a business owner can do on their own, but they can also start driving some website traffic in the exact manner most local business do today. If your business can accommodate for it, reach out to them and offer something for free. Start an email campaign (and nothing more than once a month) where if they bring a friend with a coupon, which you have to get from the website, you get half off a free meal at your restaurant. They could get a free upgrade, or a free our of service / consulting, you know your business and where there is margin. Post these same coupons on your Cragislist ad (you are posting to Craigslist, right?), that is a great way to start getting links to your website, or at the very least some more visitors.
Austin Webpages can partner with your small business to increase your customer base in the Austin are. We will start getting links to your website and guiding you with the right direction to grow your website traffic. Find a website you like the look and feel of, and contact us today! Get your past customers contacts ready, and we will make your old business create new business.
Updated on 9/22/2013